The 2026 Grammy Awards were not only a celebration of music but also a showcase of luxury watchmaking and high-end fashion. Several global artists turned the red carpet into a stage for iconic horology, with renowned watch brands like Cartier, Audemars Piguet, Jacob & Co., and Hublot drawing significant attention.
Among the standout moments, Kendrick Lamar chose the timeless Cartier Tank Américaine a design originally introduced in 1917 that continues to define elegance through its clean geometry and refined proportions. Featuring an 18K rose gold case, automatic mechanical movement, sapphire-set crown, and a classic silvered dial, the watch reflected understated sophistication and heritage craftsmanship.
Bad Bunny made a bold statement with the Cartier Collection Tortue, a model first introduced in 1912. Known for its distinctive tortoise-shaped case, the watch broke traditional design norms of its time. The rose gold case, enhanced with brilliant-cut diamonds and paired with a sunray-effect dial and bordeaux alligator leather strap, added a luxurious and artistic touch to his red-carpet appearance.
Alex Warren’s choice of the Audemars Piguet Royal Oak Double Balance Wheel Openworked highlighted modern innovation in watchmaking. Crafted from deep blue ceramic, the open-worked design showcased the intricate mechanics of the movement while combining durability with visual impact, representing the evolution of contemporary luxury watches.
Overall, the 2026 Grammys demonstrated how timepieces have become an essential part of celebrity identity and red-carpet fashion. From classic heritage designs to technically advanced tourbillons and open-worked masterpieces, the night proved that luxury watches continue to symbolize craftsmanship, individuality, and timeless style beyond music and awards.
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