By Rich Esposito, IBM
There’s nothing quite like attending a major sports event in person. The sights and sounds from the field, the roar of the crowd, and the raw excitement of cheering for your team along with 40,000 or more of your “closest friends” is a unique experience.
But as today’s sports fans are streaming into stadiums with smartphones, that live experience is evolving. Today’s fans fully expect technology to enrich on game days. And in response, the organizers of major sporting events and owners of sporting venues are turning to new cloud, mobile and analytics technologies to deliver a great fan experience.
Imagine that in the not-too-distant future, the following will be possible:
- When you arrive at the stadium, a mobile app guides you to the closest available parking.
- During the action on the field, you have access to instant replays, alternate views, and close-up videos.
- Via your mobile device, you can order food and beverages, and have them delivered to your seat, never missing a play by avoiding a trip to the concessions.
- Your smartphone tells you where the closest rest room with the shortest line is located.
- As you prepare to depart the stadium after the game, the app provides traffic information and suggests the fastest route home.
Article Source: www.forbes.com
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