Is ‘Millennial’ A Dirty Word?

This is half of a two-part series on perceptions of Millennials. Click here for: “What Is A Millennial Anyway? Meet The Man Who Coined The Phrase“

Covering young people and their money for the last few years I’ve noticed a trend. Many people, or at least a handful of very loud people, hate the term Millennial. At times this has led me to avoid the term and at other times I’ve decided to ignore the naysayers because it’s too useful a phrase. (Technically, it is shorthand for adults born after around 1980.) But lately I’ve come to wonder: Is Millennial a dirty word?

To get a grip on this dilemma I posed two questions to a handful of people who spend a lot of time thinking about this age group, either advocating for them or marketing to them. The questions were:

Is Millennial a dirty word?
If not, why do some people think it is?

Article source: www.forbes.com

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